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- #COLORSNAPPER MAC APP STORE UPGRADE FREE#
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Don't make your users google how to redeem a code-Tokens wraps codes in links that are easy to redeem. Note: I'll be using Tokens in my examples-the app that we made to help you generate offer and promo codes faster, and your users redeem them with ease-by just clicking on a link. I'll be very happy if any of my takeaways will help you make more off of your awesome app! We're a bootstrapped three-person company and we're careful about every dollar we make and spend. They helped us at Gikken grow our best-in-class Mac and iOS translator app- Mate-4x in the last 2 years. If you're more into comparison tables, here's one from Apple itself: Let's Translate Those Codes into RevenueĪlthough I'm not a business mastermind who created apps that would be making billions of dollars like Tinder, I hope that a few strategies from my arsenal may be handy for fellow developers.
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However, their marketing potential is rather limited as they can only be distributed within your app, so forget about running a 50% off giveaway or sending a free copy to that Italian Apple journalist using these two. "I've also heard something about Introductory and Promotional Codes." Last but not least: promo codes expire in 28 days after generation, and offer codes-when you decide (max. You wouldn't reach out to 150K journalists, would you? However, you may have that many potential customers. Offer codes are more about helping you to convert potential subscribers directly, without the influencer middleman. If they like and mention it, you'll get extra downloads that are yet to be converted into subscriptions. Send out free copies of your app to influencers and journalists. Promo codes are good for driving extra sales indirectly. Such a steep difference is easily justifiable by what you want to use these two for. You can generate just up to 100 promo codes per subscription per 6 months, whereas offer codes are limited to 150,000 per quarter per subscription! Free access to an annual subscription for 1 month? Not a problem. 30% off your $3.99/month subscription for 2 months? You got it. With offer codes, you set your own rules.
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Give a promo code to this sub, and they will get 1 year for free.
#COLORSNAPPER MAC APP STORE UPGRADE FOR FREE#
if you give away a promo code, a person will get your subscription for free for its entire duration. Promo codes always give a 100% discount, i.e. Users can redeem them via App Store or convenient links. Both offer and promo codes can be distributed outside the app via QR codes, on blogs, in ads, on social media, etc. The difference is as vast as that between Apple Calendar and Fantastical. I doubt those who will are reading this 😁 And, Tokens will help you carefully dispense those codes-one per user-so you squeeze the most revenue out of that quarterly limit. Limited at 150K codes per quarter per subscription, you'll barely feel a shortage. You can use them to attract new subscribers, win back the churned, or retain the existing. It’s safe to call Offer Codes the most versatile marketing tool offered by the App Store since its release in November 2020. What's particularly great about offer codes is that you can adjust literally everything: how much $$$ off your regular subscription price you want to offer, for how long they'll be paying the discounted price, and finally, for how long your offer will be redeemable. You can share them with a prospective subscriber, so they redeem the code, and get your subscription with a time-limited discount. They look like this: FMWPN78P7TTHLW3MKE (quite long, yep). I studied Apple's maze of docs, so you don't have to, and explained it in simple words. There are 4 different App Store code types as of now, and they serve different purposes. In the next 15 minutes, you’ll find out how to maximize visibility of your app by…īut first, let's quickly clarify the code diversity: Offer vs Promo vs Introductory vs Promotional Codes If you're interested in streamlining the money-making part of your engineering marvel, I invite you to dive into a few ways how to achieve it with me below. Offer Codes can help you convert more of your free users into paying. Your beautiful app deserves more subscribers, do you agree? If so, there's good news.
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